About Us

Popular Dutch Discount-Service Supermarket Chain founded by Dirk van den Broek. The company - 'Samenwerkende Dirk van den Broek bedrijven' - includes grocery stores, travel agencies, drug stores, liquor stores and various other ventures.

Born in Amsterdam in 1924, Dirk van den Broek was the son of a farmer. Inspired by his mother who ran her own milk production and delivery operation from their farm, he and his wife Joukje started a small grocery store.

A few years later Dirk van den Broek opened the first self-service supermarket in Amsterdam, which turned out to be the first of many more to come.

Currently Detailconsult B.V. (parent company) fully owns and operates all 'Dirk', 'Bas' and 'Digros' supermarket formulas.

Business size

500+ employees


Commercial presence